Visit USA Australia has announced a new wave of membership growth, following a successful IPW mission, with the addition of seven new members to its expanding industry network.

The latest members to join Visit USA Australia include Visit Montana, Princess Cruises, Alaska By Design, Alaska Railroad, Qantas, Air Tahiti Nui and Louisville Tourism.

The addition of the new members further strengthens Visit USA Australia’s commitment to promoting travel to the United States and connecting the Australian travel trade with the latest USA destinations, products and experiences.

Commenting on the new members, Visit USA Australia President Belinda Harvy said the growth in membership was a positive endorsement of the organisation’s role within the Australian travel industry.

“We’re thrilled to see such strong investment in the Australian market from members both here and in the US. It’s a real vote of confidence in the Australian travel trade and the important role agents continue to play in driving visitation to the USA.

“A key reason organisations join Visit USA is the strong connection we provide to the travel trade and in particular, travel agents. Through our Expo Series, webinar series industry events, website and industry EDM’s, we give members valuable opportunities to connect directly with Australian agents, build relationships and keep the USA front of mind,” she said.

Looking ahead, the final 2026 Visit USA Webinar Series will take place on 19 November, featuring the latest updates from Visit Seattle, Louisiana Office of Tourism, Universal Studios Hollywood, Handlery Hotels and Howard Johnson Hotels.

Visit USA’s strong focus on connecting members with the Australian travel trade continues into the new year with the annual Visit USA Expo Series returning in February 2027, kicking off in Brisbane on Monday 15 February, followed by Melbourne on Tuesday 16 February and Sydney on Wednesday 17 February 2027.