Visit California

Visit California is a nonprofit organization dedicated to promoting the Golden State as The Ultimate Playground for travelers from around the globe. With its stunning diversity; iconic beaches, majestic national parks, vibrant cities, award-winning wine regions, and endless entertainment, California offers experiences as boundless as your imagination. As the state’s official tourism organization, Visit California partners with the travel industry to deliver impactful marketing programs, innovative training platforms, and essential resources. Our efforts inspire travelers to explore, dream, and discover all that makes California a world-class destination. From luxury escapes and family adventures to cultural deep dives and outdoor thrills, California truly is The Ultimate Playground—where the possibilities are endless.