Visit California

Visit California is a nonprofit organization dedicated to promoting the Golden State as The Ultimate Playground for travelers from around the globe. A destination defined by compact diversity, abundance, and entertainment. Nowhere else can travellers surf the coast, hike among ancient redwoods, explore sun-soaked deserts, discover world-renowned wine regions, and enjoy iconic cities, all in a single trip. It is where natural beauty meets global culture, delivered through family attractions, music, film, and some of the world's most exciting sporting experiences. In fact, California is home to more professional sports teams than any other U.S. state. When you combine California's unmatched breadth of experiences with its proximity and ease of movement, from city to coast to national park, it stands apart from both international and domestic competitors. And with road trips continuing to resonate with Australian travellers, California offers the ultimate open-road journey, connecting iconic destinations with stunning scenery and spontaneous stops along the way.