Visit USA Expos 2025: Melbourne Finale Caps Off a Successful Series with a Surprise Flash Mob

5 Mar 2025 2 min read

Melbourne, 21 February 2025 – The Visit USA Expos 2025 series came to an exhilarating close last night at Marvel Stadium, Melbourne, marking the final event of a successful tour across the east coast of Australia. With over 700 travel agents attending the expos in Sydney, Brisbane, and Melbourne, the expos have been a tremendous success, uniting travel professionals with top U.S. tourism suppliers and showcasing the very best of the United States.

The Melbourne expo brought the tour to an electrifying close, with a surprise flash mob that had the crowd buzzing, and a packed schedule of activities—from sampling U.S. regional beers to competing in spirited pinball machine challenges. Attendees also enjoyed expertly crafted regional cocktails while mingling with exhibitors and discovering the latest offerings from U.S. tourism destinations.

“We’re thrilled with the incredible turnout and energy at all three expos,” said Caroline Davidson, President of Visit USA. “The expos offered a unique, interactive experience for agents to connect with U.S. tourism providers while enjoying a fun atmosphere. We couldn’t have asked for a better way to wrap up the tour, and Mike Goldman’s infectious enthusiasm ensured the Melbourne finale was as exciting as ever!”

Travel agents attending the expos were also treated to exclusive prize draws, including Rocky Mountaineer rail prizes, an Anaheim holiday and so much more, adding an extra layer of excitement to an already action-packed event.

For more information on the Visit USA Expos and future events, visit https://visitusa.org.au/visit-usa-events/.

Images from the Melbourne Expo: https://drive.google.com/drive/folders/1N1Mo2CLL6qtwiaAssNu8HtDlQV7BlIos?usp=sharing