Work already is underway to promote New Orleans as the host city for IPW 2027, a US Travel Association event. This is a huge win for our city, state and economy since IPW will bring thousands of international travel buyers and media to the city and the New Orleans Ernest N. Morial Convention Center. IPW is a business-first trade event, with over 100,000 pre-scheduled business appointments connecting 1,400 global travel buyers and press with 1,000+ U.S. exhibitors. Thousands of travel professionals representing 70+ countries participate in total.

• Each IPW drives nearly 11 million international visitors to the U.S. over three years—generating an estimated $26.1 billion in spending.
• IPW also drives new business. After attending, more than 60% of buyers say they plan to book destinations they hadn’t considered before. It’s where deals are made—and where the world discovers what makes travel to the U.S. unforgettable.