Visit USA is a not for profit voluntary industry body promoting travel to the United States. The organisation is funded by individual members of the Australian travel industry members and U.S. based associate members. The Board Members of the organisation work vigorously to promote the US as a desirable destination of choice.
Our Objectives
Promote partnerships between U.S. and local stakeholders and the travel agent community to increase commercial participation in selling the U.S. as a key travel destination.
Implement marketing & training initiatives to promote members and ensure the travel industry is educated and confident in selling the U.S as a destination of choice.
Provide a portal into the Australian market for all U.S. suppliers and destinations and facilitate a B2B connection between members and key local travel industry personnel
Maintain online sources of information on members for the Australian travel industry
Promote travel industry cohesion and provide a forum for members to discuss and capitalise on industry trends
What We Do
Frontline Training
The Visit USA national Travel Agent Expos educate over 1,000 travel agents in Sydney, Melbourne, Brisbane and an annual rotation of smaller capital and regional cities. Smaller, targeted events take place in other regional centres throughout the year.
Visit USA facilitates a live monthly webinar series for members in partnership with Destination Webinars to continuously educate and update the travel agent community, reach remote and regional agents and ensure travel to the U.S remains top of mind as the destination of choice.
Participation in local travel shows and conferences where these events enable targeted promotion of members to key travel agent networks.
Promotion of online training programs via trade communications, directing agents to dedicated pages and member portals on the Visit USA website.
PR & Communications
Through Facebook communities and regular eNewsletters, Visit USA keeps the travel industry updated on member news and activities.
Through regular media releases and trade media partnerships, Visit USA regularly communicates member and U.S. travel updates with the agent community via trade media outlets
Website & Member Resources
Accessible by the Australian travel industry, the www.visitusa.org.au website is an online resource for all Visit USA members to upload new content relating to their destinations and products.
B2B Member Events
Visit USA organises an IPW Australian delegation welcome reception each year. This coveted event enables members to meet and network with the Australian buyer and media delegations in a social environment prior to the opening of IPW
Visit USA organises sponsored VIP industry events in Australia to coincide with U.S national holidays such as Thanksgiving and July 4th. Members are invited to join key travel and media leaders
Visit USA Branding
Visit USA provides dedicated member and agent ambassador logos for use in the promotion of travel to the U.S. from the Australian market
