COVID 19 Hub – Media

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MediaUpdate
News CorpNews Corp announced that more than 100 regional and community titles will close and move to digital-only publishing and its metro titles to have a more state-based focus.

Michael Miller, Executive Chairman of News Corp Australasia, has announced that the publishing business in Australia will accelerate its push into digital and subscription services. Key points:

  • The metro mastheads (The Daily Telegraph, the Herald Sun, The Courier-Mail, The Advertiser) will increasingly have a state-based focus, more regional content, and will partner with regional and community titles in their state.
  • Major regional titles The Hobart Mercury, NT News, Cairns Post, Townsville Bulletin, Gold Coast Bulletin, Toowoomba Chronicle and Geelong Advertiser will continue to publish both in print and digital.
  • Dozens of regional and community titles will move to online-only publishing. This includes nearly 30 titles in NSW, 20 in Victoria, more than 30 in Queensland, and seven in South Australia.
  • Local titles will cease in many areas, but journalists will continue to report for regional sites and the other mastheads. Queensland will see 15 titles axed, three in NSW and one in Tasmania, as well as three specialist titles.
  • More than 10 community titles in NSW, Victoria, Queensland and South Australia will be shuttered all together.
  • The Mosman Daily, the Wentworth Courier and the North Shore Times in Sydney will all continue in both print and digital.

Many of the regional and community titles’ print editions were suspended in April due to the impact of COVID-19 on advertising revenue, and the majority of the additional changes will come into effect by 29th June.

Bauer Media and Pacific MagsBauer Media Australia purchased Pacific Magazines, bringing 43 brands under one roof.

Bauer Media connects with 6 in 10 Australian women across print magazines, websites, video, social, customer review sites, podcasts and experiences.

10,286,000 AUSTRALIANS PER MONTH
6,821,000 PRINT READERSHIP
30,635,740 SOCIAL CONNECTIONS

More than 100 staff were made redundant and some print titles are on hold until further notice.

Bauer Media Australia has since been purchased by Mercury Capital. The agreement also includes those titles recently acquired by Bauer from Pacific Magazines, as well as Bauer’s New Zealand mastheads.

Bauer Media New ZealandBauer Media announced it will shutter its New Zealand operations due to the severe economic impact of COVID-19. Since the sale of Bauer Australia and New Zealand to Mercury Capital, it is unclear which publications will reopen and on what timeline.

In New Zealand Bauer publishes titles including The New Zealand Listener, Kia Ora, North & South, Metro, Home NZ, Your Home & Garden, NZ Woman’s Day, New Zealand Woman’s Weekly, The Australian Women’s Weekly NZ, and Fashion Quarterly.

NineNine has launched a weekly consumer sentiment poll to understand how they can help brands connect with Nine’s audiences in 2020.nineforbrands.com.au/consumer-pulse-week-12